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Corporate trade shows are run regularly through the year and regardless of the industry or the product being promoted Lukas Podolski Germany Jersey , they have tended to follow a fairly staid and standard format. Product suppliers book booth space or even just a table if the display is low key. They bring promotional material that usually includes corporate pens, mugs, mouse pads, rulers, fridge magnets and the like Leroy Sane Germany Jersey , arrange them around their space or hand them out in sample bags.
Lately, they have moved a little into the 21st century by including flash drives and CDs in the sample bags, and making apps available for download to iPads and tablets. However, it still has not generated the excitement that once buzzed through trade shows, and everyone is getting quite bored with them. What if Kevin Volland Germany Jersey , in an effort to reach more customers, they tried something different and actually used flowers to draw people to their trade display?
Highlight a Trade Display with Floral Art Pieces
They could still promote their products or services, but instead of just putting them on a table or wall, have them highlighted among themed arrangements of beautiful flowers and accessories. With the talented designers at Flowers on Oxford selecting glorious floral pieces and arranging them appropriately throughout the display, there would be something completely different and totally eye-catching drawing the crowd to the area. When the customers stood to view and admire the flowers Karim Bellarabi Germany Jersey , the sales staff would move in to talk, explain the company and its products.
No trade show is successful unless the sales people come away with lists of names and contact details for potential follow up calls and visits. What if, for every name and contact number a visitor supplied, they had a chance at winning some of the flowers at the end of the show? Would that be a newer, more novel way of getting potential sales leads?
Beautiful Flowers Always Create an Optimistic Vibe
Flowers are the perfect drawcard to liven up a boring trade show and get people talking again. The corporate floral displays would need to be visually stunning and relevant in some way to the company’s products. Only floral artists with lots of experience and a creative flair could pull off this complete departure from the usual fare. This immediately brings to mind the people at Flowers on Oxford and their skill and audacity at creating beautiful works of art from flowers.
At first thought Julian Weigl Germany Jersey , a trade show might seem a strange place to introduce flowers in an effort to get the public’s eyes off the ground and looking right at a company’s products. After all, this is what the corporate representatives are there for. It is very disappointing for them when they put a lot of effort into their stand and come away with very little in tangible results to show for it.
There is a saying that goes “if you do what you always did, you’ll get what you always got.” Trade shows are the classic example of how true that is. If you are planning an entry to a trade show on behalf of your company, start thinking laterally and contact the florist Brisbane at www.flowersonoxford.au. Use some of the marketing budget on a themed floral display and see if you can break the trade show mould. If it gets people talking and leaving their details with you, it will be worth it. For more information click here.


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